Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Web browser cookies
How we use collected information
The Alaska Travel Industry Association may collect and use Users personal information for the following purposes:
- To improve customer service information you provide helps us respond to your customer service requests and support needs more efficiently.
- To personalize user experience we may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
- To improve our site and advertising we may use feedback you provide, third-parties such as Arrivalist Technology and other organizations to determine the effectiveness of TravelAlaska.com and the advertising performed by the Alaska Travel Industry Association.
- To process payments we may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
- To share your information with third parties we may share or sell information with third parties for marketing or other purposes.
- To run a promotion, contest, survey or other Site feature
- To send Users information they agreed to receive about topics we think will be of interest to them.
- To send periodic emails
- We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. They will also receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
- To evaluate the effectiveness of TravelAlaska.com
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.
Sharing your personal information
We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
When requesting information, the option to receive additional information is presented. If you opt-in by providing your address and/or email address this information may be made available to site advertisers through a Mailing Label or E-mail Leads program. All emails distributed through the Email Leads program will be sent by the Alaska Travel Industry Association, or an authorized agent. Your email address will never be distributed to a third party for re-use.
Online advertising we use
We use multiple online advertising platforms to advertise TravelAlaska.com across the Internet. These services will capture basic non-personal information about your visit to our site as well as some personal information, such as your IP address, to display relevant ads tailored to you based on your visit to TravelAlaska.com by placing a cookie on your machine. These services allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licencors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
Third Party Services
We use third party services such as Google, Microsoft, Arrivalist Technology, and other services that collect user information through various means while viewing our site and online advertisements. The policies regarding the use and protection of this data is defined by these organizations and is not the responsibility of the Alaska Travel Industry Association.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
The Alaska Travel Industry Association
610 E. 5th Ave., Ste. 200,
Anchorage, AK 99501
This document was last updated on January 9, 2019
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